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Health Communication


In this context, health communication primarily describes medially conveyed information that draws attention to behavioural patterns posing a risk to health and respectively enhances behavioural patterns that are beneficial to health. The issues concerned include successful strategies of mass communication (e.g. in movies or public service announcements) as well as individual strategies for changes in attitudes and behaviour especially in areas resistant to readjustments. Ute Ritterfeld, for instance, participated in the development of content for an interactive telehealth platform (Motiva/Philips). Another example for health communication is a series of surveys which examine narrative entries in online health forums focusing on the intrinsic motivation to write as well as the efficacy of the participation among cancer patients.





  • Ritterfeld, U. & Jin, S.-A. (n.d.). “Mental Illness” as Category for Para-Social Perception in a Hollywood Blockbuster Depicting Borderline Personality Disorder: A Priming Experiment.
  • Ahn, D., Jin, S.-A., Bryant, J., & Ritterfeld, U. (n.d). The Movie is so Real Because I am Sad: The Cognitive and Affective Processes of the Enjoyment-of-Tragedy.
  • Ritterfeld, U. & Jin, S.-A. (2006). Addressing Media Stigma for People Experiencing Mental Illness Using an Entertainment-Education Strategy. Journal of Health Psychology, 11, 247-267.
  • Dalbert, C. & Ritterfeld, U. (1999). Wer an eine gerechte Welt glaubt oder: Vom Umgang mit Benachteiligung. L.O.G.O.S. interdisziplinär, 4, 287-290.
  • Kals, E. & Ritterfeld, U. (1999). Warum schaden wir unserer eigenen Gesundheit, obwohl wir es besser wissen? L.O.G.O.S. interdisziplinär, 1, 22-27.

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Health Communication